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Get Your Own: Own Some OWN

On January 1, 2011, the Oprah Winfrey Network (OWN) will launch on what was formerly the Discovery Health Channel. If you're like me, you've been a loyal viewer of the Oprah Show and have probably, time permitting, also watched Dr. Phil, Dr. Oz, Nate Berkus and Rachael Ray as regularly as possible. You've probably purchased books chosen as Oprah Book Club selections.

I don't mean to sound selfish, but what have you gotten in exchange for all your Oprah loyalty? It's not like you could buy stock in Harpo, Inc.

But you CAN buy stock in Discovery Communications, Inc., which will own OWN 50-50 with Harpo, Inc.

That's right, it's time for you to benefit from all your years of Oprah loyalty. Own some OWN.

Although Discovery Communications, Inc. has issued various series of stock the differences between which I have yet to discern, I'm seriously considering owning some OWN, or rather, Discovery Communications, Inc., in my 401K. Sure, it's a bet that Oprah is as much of a programming genius as she is a talk show goddess, but I think it's a pretty safe one given the success of the shows she's produced. It's not like I'm going to sink my entire fund into Discovery Communications stock.

Now it's time for you to get YOUR ownership on. Consider purchasing an ownership interest in OWN.

Happy New Year!


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